Book Section

Rigas, Dimitrios and Hussain, Hammad (2015) The role of brand loyalty and social media in e-commerce interfaces: survey results and implications for user interfaces. In: HCI in Business. HCIB 2015. Lecture Notes in Computer Science (9191). Springer, Cham, Switzerland, pp. 347-357. ISBN 9783319208947

Conference or Workshop Item

Rigas, Dimitrios and Hussain, Hammad (2016) Interactive e-branding in e-commerce interfaces: survey results and implications. In: HCI in Business, Government, and Organizations: eCommerce and Innovation, 17-22 July 2016, Toronto, Canada.

Thesis

Hussain, Hammad (2019) Interactive multimodal branding in e-commerce: an empirical investigation. Doctoral thesis, University of West London.