Motivational place attachment dimensions and the pro-environmental behaviour intention of mass tourists: a moderated mediation model

Qu, Y, Xu, Faye and Lyu, X (2017) Motivational place attachment dimensions and the pro-environmental behaviour intention of mass tourists: a moderated mediation model. Current Issues in Tourism, 22 (2). pp. 197-217. ISSN 1368-3500

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Abstract

As a majority of tourist group, the pro-environmental psychological mechanism of mass tourists has not been investigated adequately. Deepening one core facet of the model of goal-directed behaviour, this study investigates the relationships among attitude (i.e. place attachment dimensions), desire, intention and mass tourism value orientation to expound the pro-environmental mentality of mass tourists. Questionnaires were collected from 865 domestic mass tourists visiting Sanya, China. The results partially confirm the validity of the explanation model and delineate the pro-environmental motivating nuance of each place attachment dimension. Place affect and place dependence both significantly motivate the environmental activation of mass tourists. While the motivating effect of the former is rather solid, it is vulnerable to moderation when it comes to the latter. Place identity unexpectedly plays a negative motivating role. The implications of the research findings are discussed.

Item Type: Article
Uncontrolled Keywords: mass pro-environmental tourists, pro-environmental psychological mechanism, mass tourism value orientation, place attachment, attitude-intention gap
Subjects: Hospitality and tourism > Tourism
Depositing User: Faye Xu
Date Deposited: 05 Jun 2020 16:26
Last Modified: 12 Jun 2020 21:10
URI: http://repository.uwl.ac.uk/id/eprint/7018

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