Predictors of review sites usage in hotels

Pérez Aranda, Javier, Anaya-Sanchez, Rafael and Ruizalba, Jose (2017) Predictors of review sites usage in hotels. Tourism & Management Studies, 13 (2). pp. 52-59. ISSN 2182-8466

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Abstract

The tourism industry has been strongly impacted by the consumer use of review sites. Since review travel sites such as TripAdvisor allowed accommodations to create own profiles with information, hotels began incorporating these actions into their engaging customers programming. Despite the benefits that review sites can offer to customers, hotels and accommodations, its implementation is not developed and exploited in all its possibilities, and little is known about hotels use of this review sites. This study explores the topic trough quantitative methodology, conducting multiple correlation analysis of data obtained from a sample of 301 hotel managers. Managers consider they are committed to this type of platforms and are capable of use it accurately. Also it was found evidence of correlation between use of TripAdvisor and hotel characteristics (size, ownership structure, and category). Furthermore, multiple regression analysis shows competence and commitment as the most important predictors of use intensity

Item Type: Article
Additional Information: This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Uncontrolled Keywords: Review sites, eWOM, tourism, hotel sector, predictors
Subjects: Hospitality and tourism > Hospitality
Hospitality and tourism > Hospitality > Hotel management
Hospitality and tourism
Depositing User: David Phillips
Date Deposited: 03 May 2017 08:34
Last Modified: 10 May 2017 14:46
URI: http://repository.uwl.ac.uk/id/eprint/3290

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