Search engine optimization for Small and Medium Enterprises (SMEs)

Aul, Vani (2011) Search engine optimization for Small and Medium Enterprises (SMEs). VISTAS: Education, Economy and Community, 1 (2). pp. 94-113. ISSN 2047-7449

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Abstract

This paper shows how Small and Medium Enterprises (SMEs) can implement the Search Engine Optimization (SEO) elements on their websites and make them visible on the search engines. Four SMEs have been considered in this study. Two SMEs had absolutely no web presence whereas the other two had operational e-commerce websites. For the first two SMEs new websites were created, SEO techniques were implemented and these websites became visible on Google. On the other hand, advanced SEO techniques were implemented for the existing e-commerce websites which enabled them to gain higher ranking on search engines for their targeted keywords. On gaining these rankings on search engines the SMEs established their identity on the web, which would ultimately help them attract visitors and prospective clients searching for their products or services on the search engines. By undertaking this process it was shown that the websites' visibility on search engines have a positive contribution for the growth of SMEs’ businesses.

Item Type: Article
Additional Information: © University of West London 2011
Uncontrolled Keywords: Search Engine Optimisation, SEO, SMEs, SME, Small and Medium Enterprises, Google, Yahoo, Bing, Ask, AOL, increased website visibility, website visibility, website optimisation
Subjects: Computing > Innovation and user experience
Computing
Depositing User: Meried Belete
Date Deposited: 22 Feb 2017 09:41
Last Modified: 21 Mar 2017 09:28
URI: http://repository.uwl.ac.uk/id/eprint/3173

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