Privacy, online advertising and marketing techniques: the paradoxical disappearance of the user

McStay, Andrew and Bakir, Vian (2006) Privacy, online advertising and marketing techniques: the paradoxical disappearance of the user. Ethical Space: The International Journal of Communication Ethics, 3 (1). pp. 24-31. ISSN 1742-0105

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Abstract

The online advertising and marketing literature concerned with ethics largely focuses on the privacy implications of commercial practices of online persuasion and data- mining, exploring regulatory and self- regulatory policies. New media literature, in the context of e-commerce, focuses on dataveillance, aiming to generate cultural critique. Such work, whilst valuable, has been done with minimal study of users’ everyday practices and needs when negotiating e- commerce, thus paradoxically effacing users. More work is needed to understand, and hence ethically evaluate, users’ practices and needs, and this paper draws together literature that suggests new avenues of exploration from the perspective of the everyday.

Item Type: Article
Uncontrolled Keywords: Dataveillance, online advertising, online marketing, ethics, users, everyday, privacy
Subjects: Social sciences > Communication and culture
Depositing User: Rod Pow
Date Deposited: 17 Apr 2012 09:01
Last Modified: 17 May 2017 11:58
URI: http://repository.uwl.ac.uk/id/eprint/298

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