Cooperative strategies of entry in the international market between the Greek enterprises

Sdrolias, Lambros, Polyzos, Serafeim, Pappas, Nikolaos and Vounatsou, Maria (2006) Cooperative strategies of entry in the international market between the Greek enterprises. Society and Economy, 28 (3). pp. 267-285. ISSN 1588-9726

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Abstract

As a result of radical changes in the European geographical setting, combined with the consolidation of the globalized international market, a totally competitive international business environment has appeared. Nowadays, as in all countries, the Greek enterprises have to operate with a different perspective, based in strategic aliances. These business strategies must be implemented for at least a middle-term basis. This article explains the necessity of these operative techniques due to the limited precense of the Greek enterprises to the international market. Furthermore it analyses a suffiient model of cooperative operation, which gives to the enterprises – mainly the Small and Medium Enteprises (SMEs) – the ability of adaptation in the international market.

Item Type: Article
Subjects: Business and finance
Depositing User: Nikolaos Pappas
Date Deposited: 19 Nov 2015 21:45
Last Modified: 28 Jul 2017 08:28
URI: http://repository.uwl.ac.uk/id/eprint/1363

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