Trust, data-mining and instantaneity: the creation of the online accountable consumer

McStay, Andrew (2007) Trust, data-mining and instantaneity: the creation of the online accountable consumer. In: Communication in the Age of Suspicion: Trust and the Media. Palgrave Macmillan, Basingstoke, UK, pp. 114-124. ISBN 9781349280759

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Abstract

The concept of trust is central to studies of e-commerce as it is arguably the largest barrier to the wider adoption of online commerce in terms of purchasing goods. While the vast majority of consumers do not hesitate to give out credit card details over the phone, in stores and elsewhere, many consumers are averse to giving out credit card details and personal information over the Internet (Armstrong, Barr, Coutts et al., 2003). To explore consumers’ lack of trust further, this chapter is structured into three sections. These are: social ontology, trust and its relationship to technology; dataveillance and theoretical implications of Customer Relationship Management (CRM) strategies; and real-time feedback and the commercial environment of instantaneity.

Item Type: Book Section
Uncontrolled Keywords: Media Studies, Political Science
Subjects: Social sciences > Communication and culture
Depositing User: Rod Pow
Date Deposited: 17 Apr 2012 09:08
Last Modified: 09 Mar 2017 10:27
URI: http://repository.uwl.ac.uk/id/eprint/299

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