Towards experience management for Search Engine Optimisation

Aul, Vani and Roth-Berghofer, Thomas (2015) Towards experience management for Search Engine Optimisation. In: 20th UK Workshop on Case-Based Reasoning, 15 December 2015, Peterhouse College, Cambridge, UK.

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Abstract

Websites of Small and Medium-sized Enterprises (SMEs) can gain an added advantage by getting listed in the search engine’s results page during the search sessions of the searchers. The Search Engine Optimisation (SEO) enables websites to become visible in search engines during search sessions for its featured products or services. It generates additional revenue for the websites. SEO is a complex technique. Its knowledge and experience gained from optimising websites in the past is highly valuable and applicable to optimise websites. This paper dis- cusses the problem of optimisation of websites based on the experience gained by the authors from optimisation of several case study websites. Process models have been generated in order to capture experience of implementing essential elements of SEO and to explain the procedure of implementation of the fundamental on-page SEO techniques that yielded results for the case study websites.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: SEO, experience management, keyword research
Subjects: Computer science, knowledge and information systems
Depositing User: Thomas Roth-Berghofer
Date Deposited: 26 Feb 2016 13:11
Last Modified: 28 Feb 2016 16:48
URI: http://repository.uwl.ac.uk/id/eprint/1724

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