Pappas, Nikolaos (2015) Internet use and destination preferences: evidence from Crete and Cyprus. In: Strategic infrastructure development for economic growth and social change. IGI Global, Hershey – Pennsylvania, pp. 218-236.
Updated - The use of internet in destination marketing.doc
Restricted to Repository staff only
Download (287kB) | Request a copy
The aim of this chapter is to examine the destination marketing patterns via the use of e-tourism model to inbound tourists that had chosen their vacation destination via the internet. The regions examined are the islands of Crete, in Greece, and Cyprus. Quantitative research showed that internet provides significant tourism advantages dealing with prices and provision of information. Findings indicate that the use of internet significantly influences the selection of transport and destination. On the other hand, the traditional marketing distributors still play a crucial role for the promotion of the tourist product. Finally, the article formulates an e-tourism model that can be used for more successful marketing in island regions and suggests more efficient ways of using e-tourism in destination marketing activities.
|Item Type:||Book Section|
|Subjects:||Hospitality and tourism|
|Depositing User:||Nikolaos Pappas|
|Date Deposited:||22 Nov 2015 09:45|
|Last Modified:||26 Nov 2015 16:20|
Actions (login required)