Sdrolias, Lambros, Polyzos, Serafeim, Pappas, Nikolaos and Vounatsou, Maria (2006) Cooperative strategies of entry in the international market between the Greek enterprises. Society and Economy, 28 (3). pp. 267-285.
Paper for Journal - Corrected.doc
As a result of radical changes in the European geographical setting, combined with the consolidation of the globalized international market, a totally competitive international business environment has appeared. Nowadays, as in all countries, the Greek enterprises have to operate with a different perspective, based in strategic aliances. These business strategies must be implemented for at least a middle-term basis. This article explains the necessity of these operative techniques due to the limited precense of the Greek enterprises to the international market. Furthermore it analyses a suffiient model of cooperative operation, which gives to the enterprises – mainly the Small and Medium Enteprises (SMEs) – the ability of adaptation in the international market.
|Subjects:||Management and marketing|
|Depositing User:||Nikolaos Pappas|
|Date Deposited:||19 Nov 2015 21:45|
|Last Modified:||26 Nov 2015 16:09|
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