Tourists as mobile gamers, the gamification for tourism marketing

Xu, Faye, Tian, Feng, Buhalis, Dimitirios, Weber, Jessika and Zhang, Hongmei (2015) Tourists as mobile gamers, the gamification for tourism marketing. Journal of Travel and Tourism Marketing, 33 (8). pp. 1124-1142. ISSN 1054-8408

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Xu_etal_2015_JTTM_Tourists_as_mobile_gamers,_the_gamification_for_tourism_marketing.pdf - Accepted Version

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Gaming as a cutting-edge concept has recently been used by some innovative tourism sectors as a marketing tool and as a method of deeper engagement with visitors. This research aims to explore the gamification trend and its potential for experience development and tourism marketing. Using a focus group, this paper discusses gaming and tourism, and explores what drives tourists to play games. The results suggest tourists’ game playing motivation is multidimensional. Players tend to start with purposive information seeking, then move on to an intrinsic stimulation. Socialization is also an important dimension. The research demonstrates several implications for tourism marketing.

Item Type: Article
Identifier: 10.1080/10548408.2015.1093999
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel and Tourism Marketing on 29/10/2015, available online:
Keywords: Mobile games, game motivation, tourist players, game-based marketing, gamification
Subjects: Hospitality and tourism > Tourism > Tourism management
Hospitality and tourism
Related URLs:
Depositing User: Faye Xu
Date Deposited: 18 Jun 2020 10:56
Last Modified: 06 Feb 2024 16:03


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