Home and away: cross-contextual consistency in tourists’ pro-environmental behavior

Xu, Faye, Huang, Lei and Whitmarsh, Lorraine (2020) Home and away: cross-contextual consistency in tourists’ pro-environmental behavior. Journal of Sustainable Tourism. pp. 1-17. ISSN 0966-9582

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Huang_Whitmarsh_and_Xu_JST_2020_Home_and_away_cross-contextual_consistency_in_tourists’_pro-environmental_behavior.pdf - Accepted Version
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Domestic and tourism pro-environment behaviors (PEBs) are often found to be related. While pro-environmental behavior in the domestic context is well-studied, virtually no research has examined consistency in PEBs across domestic and tourism contexts. Here, we examined potential consistency and spillover effects between PEBs in domestic and tourism contexts using at 717-participant questionnaire study dataset, analyzed using Partial Least Squares Structural Equation modeling (PLS-SEM). We also considered potential mediators and moderators of these relationships. The results show significant positive relationships between domestic PEBs and tourism PEBs, with environmental attachment and pro-environmental identity positively related, and moral licensing beliefs negatively related, to consistency between PEBs in both contexts. Pro-environmental identity and moral licensing beliefs were found to partly mediate the association between PEBs in both contexts, whereas environmental attachment had a positive moderating effect. We discuss the implications of these results for strengthening positive relationships between domestic and tourism PEBs, and thus fostering cross-contextual spillover.

Item Type: Article
Identifier: 10.1080/09669582.2020.1741596
Additional Information: This project is supported by the National Natural Science Foundation of China (41571133/41711530650) and European Research Council Starting Grant CASPI (336665). This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism on 31 March 2020, available online: https://www.tandfonline.com/10.1080/09669582.2020.1741596 This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Keywords: Contextual spillover, pro-environmental behavior, environmental attachment, pro-environmental identity, moral licensing beliefs, consistency
Subjects: Hospitality and tourism > Tourism
Depositing User: Faye Xu
Date Deposited: 20 May 2020 20:08
Last Modified: 28 Aug 2021 07:13
URI: https://repository.uwl.ac.uk/id/eprint/6983


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