Understanding proximity mobile payment adoption through technology acceptance model and organisational semiotics: an exploratory study

Askool, Sanaa, Pan, Yu-Chun ORCID: https://orcid.org/0000-0002-8637-8930, Jacobs, Aimee and Tan, Chekfoung (2019) Understanding proximity mobile payment adoption through technology acceptance model and organisational semiotics: an exploratory study. In: 24th UK Academy for Information Systems International Conference, 9-10 April 2019, Oxford, UK.

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Abstract

Mobile technologies, in particular, smartphones are reshaping individual and organisational behaviour at different levels and pace. This research focuses on the multi-cultural use and acceptance of proximity mobile payment (m-payment) which is more prevalent in some countries than other countries. Previous analysis of m-payment adoption extended the Technology Acceptance Model (TAM) to include external factors of use and acceptance identified through Organisational Semiotics (OS). This paper presents the development of constructs and measurements based on the identified requirements for m-payment adoption. It also presents the exploratory study results to validate the salient factors. This study furthers m-payment research by addressing the technical and social aspects via TAM and OS, as well as identifying empirical factors to increase m-payment adoption in multi-cultural context.

Item Type: Conference or Workshop Item (Paper)
ISBN: 9780956027238
Uncontrolled Keywords: Mobile Payment, Technology Acceptance Model, Organisational Semiotics, Technology Adoption, Near Field Communication
Subjects: Computing > Information management
Related URLs:
Depositing User: Yu-Chun Pan
Date Deposited: 02 Mar 2019 08:10
Last Modified: 23 Apr 2019 13:39
URI: http://repository.uwl.ac.uk/id/eprint/5825

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