Knowledge management for best practice

Roberts, Stephen (2004) Knowledge management for best practice. In: Handbook of Corporate Communication and Public Relations: Pure and Applied. Routledge, London, UK, pp. 34-53. ISBN 9780415334198

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The corporate communicator needs to know how to manage information effectively
both individually and within the task/group/organizational setting. In practice corporate communication practitioners are needed who are able to exploit the riches of the worldwide web and other electronic resources with confidence and intelligence, but at the same time realize that traditional information and library skills also have their place in their practical repertoire. Such skills can reinforce strengths in business and organizational information seeking, but today and increasingly in the future this will not be enough. Full professional competence requires a mastery of a totality of capacities and qualities in information. This chapter reveals how the strategic response to this need is being realized through the development of knowledge management: as a key norm within corporate communication theory and practice.

Item Type: Book Section
Identifier: 10.4324/9780203414958.ch3
Subjects: Computing
Depositing User: Vani Aul
Date Deposited: 17 Dec 2013 14:36
Last Modified: 28 Aug 2021 07:16

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