A critique of personas as representations of "the other" in cross-cultural technology design

Cabrero, Daniel G., Winschiers-Theophilus, Heike and Abdelnour-Nocera, Jose ORCID: https://orcid.org/0000-0001-7935-7368 (2016) A critique of personas as representations of "the other" in cross-cultural technology design. In: AfriCHI Conference, 21-25 Nov 2016, Nairobi, Kenya.

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A literature review on cross-cultural personas reveals both, a trend in projects lacking accomplishment and personas reinforcing previous biases. We first suggest why failures or incompleteness may have ensued, while then we entice a thoughtful alteration of the design process by creating and validating personas together with those that they embody. Personas created in people’s own terms support the design of technologies by truly satisfying users’ needs and drives. Examining the experiences of those working “out there”, and our practises, we conclude persona is a vital designerly artefact to empowering people in representing themselves. A persona-based study on User-Created Persona in Namibia contrasts the current persona status-quo via an ongoing codesign effort with urban and rural non-designers. However we argue persona as a design device must ease its implicit colonial tendency to and impulses in depicting "the other". Instead we endorse serenity, mindfulness and local enabling in design at large and in the African context in particular.

Item Type: Conference or Workshop Item (Paper)
ISBN: 9781450348300
Identifier: 10.1145/2998581.2998595
Page Range: pp. 149-154
Identifier: 10.1145/2998581.2998595
Additional Information: As accepted for publication.
Keywords: Personas; User-Created Personas; User-Centred Design; UX; Co-Design; User Involvement; Cross-Cultural Design.
Subjects: Computing > Innovation and user experience > Computing interaction design
Computing > Innovation and user experience > Global software
Computing > Innovation and user experience
Computing > Innovation and user experience > Usability
Related URLs:
Depositing User: Jose Abdelnour-Nocera
Date Deposited: 15 Jan 2018 10:51
Last Modified: 28 Aug 2021 07:09
URI: https://repository.uwl.ac.uk/id/eprint/4277


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