The role of security notices and online consumer behaviour: an empirical study of social networking users

Benson, Vladlena ORCID:, Saridakis, George, Tennakoon, Hemamali and Jean-Noel, Ezingeard (2015) The role of security notices and online consumer behaviour: an empirical study of social networking users. International Journal of Human-Computer Studies, 80. pp. 36-44. ISSN 1071-5819

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This paper uses a survey of social networking users to empirically explore their perceptions of security notices – independently verified artefacts informing internet site users that security measures are taken by the site owner. We investigate such factors as purchase experience, purchase intention, risk propensity, usage of various social network categories and user victimisation. The results suggest a strong positive link between purchase intention and paying attention to security notices/features on social networks. We find that higher use of narrow-purpose social networking services has a negative association with paying attention to security notices. We also show that users with higher risk propensity pay less attention to security notices/features. Finally, we find no association between purchase experience, user victimisation and perception of security notices/features. Our results provide new, and possibly more refined, evidence of the factors that influence the attention paid to security notices/features by social media users. The results have important implications for theory development, policy and practice.

Item Type: Article
Identifier: 10.1016/j.ijhcs.2015.03.004
Additional Information: © 2015 Elsevier Ltd. This manuscript version is made available under the CC-BY-NC-ND 4.0 license
Keywords: Social media; Security notices; Security seals; Personal information privacy; Information security; Cybercrime victimisation; Social learning
Subjects: Computing > Information security > Cyber security
Computing > Information security
Computing > Innovation and user experience
Depositing User: Vladlena Benson
Date Deposited: 16 Mar 2015 19:27
Last Modified: 06 Feb 2024 15:54

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