The impact of social media on corporate reputation

Slee, Crispin (2011) The impact of social media on corporate reputation. VISTAS: Education, Economy and Community, 1 (2). pp. 62-71. ISSN 2047-7449

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The likes of Twitter, the micro-blogging site, Facebook, the social networking tool,and YouTube, the video sharing platform, are a socio-cultural phenomenon. Made possible by the advent of Web 2.0, a suite of technologies that allow web-users to congregate, interact and share information online, and known by the collective noun social media, they have transformed the media landscape for corporate communicators. But in reputational terms, what value does social media offer to organisations? Via interviews with leaders in the fields of social media and corporate communication, this paper seeks to answer that question. It concludes by suggesting that social media has heralded a new dawn for the concept of reputation management, one where organisations can for the first time begin to manage their reputations directly.

Item Type: Article
Additional Information: © University of West London 2011
Keywords: Social media; corporate reputation; Twitter; Facebook
Subjects: Media > New media and new media theory
Social sciences > Communication and culture
Depositing User: Meried Belete
Date Deposited: 15 Feb 2017 09:06
Last Modified: 06 Feb 2024 15:51


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