Commercialism in Music Education: is creativity at the heart of the art?

Pipe, Liz (2016) Commercialism in Music Education: is creativity at the heart of the art? In: IASPM UK & Ireland Conference 2016: Creativity: Practice and Praxis, 8-10 Sep 2016, Brighton, UK. (Unpublished)

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‘There is something of a paradox about music as a creative industry’ (Throsby 2002, p.2). This paradox is the opposition of music as both a creative, artistic expression and a commercial industry. ‘Creativity versus commercialism, the muse versus the market, culture versus economics – whereby the two forces must inevitably pull in opposite directions’ (ibid, 2002: 2).

This juxtaposition of supposedly opposing forces can be found in a hybrid of the creative industries, popular music education, where the teaching of creativity and expression as musical art forms can be considered not only as artistic essentials, but also as commercial imperatives.

This paper presents a discussion on the ways that the commercialisation of higher education may be having an impact on musical creativity. I offer an investigation into how the teaching of such qualitative and subjective aspects may differ between commercial and university sectors. Video excerpts of interviews with educators and students provide evidence which helps to explore and explain the relationships between creativity, expectations, and course structures. Through this evidence, and an investigation into how creativity is taught, I aim to address the question of whether the contradictions, and amalgamation, of art and commercialism make a difference to the ultimate creativity level of the student.

Item Type: Conference or Workshop Item (Paper)
Subjects: Music
Depositing User: Elizabeth Pipe
Date Deposited: 09 Jun 2016 18:56
Last Modified: 28 Aug 2021 07:20

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