Aladesuru, Favour ORCID: https://orcid.org/0000-0003-2495-5533, Abdelnour-Nocera, Jose ORCID: https://orcid.org/0000-0001-7935-7368, Saadati, Parisa and Macchia, Teresa (2026) Leveraging cognitive diversity for workplace wellbeing: adaptive thinkers as drivers of creative scenario design. In: INTERACT 2025 20th IFIP TC13 International Conference on Human-Computer Interaction, 08–12 Sept 2025, Belo Horizonte, Brazil.

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Abstract

Understanding how individual cognitive styles influences creative ideation is important for design and innovation of any sort. This paper investigates the impact of cognitive styles on the quality of ideas generated in a future-scenario design context. We conducted an empirical study with 101 students who were tasked with envisioning future-design scenarios for Rolls-Royce workplace wellbeing initiative called LiveWell program. The participants were categorised based on their cognitive styles. This was done using the Hayes and Allison Cognitive Style Index. The students were grouped into analytic, intuitive and adaptive thinkers. Thereafter, the differences in the creativity and number of ideas produced was also examined. The results indicated that cognitive styles significantly affect idea generation with adaptive and analytical thinkers coming up with the most ideas than the intuitive participants. Although, there was no significant differences observed in the number of overall wordcount. These findings offer practical insights for interaction design teams on leveraging cognitive diversity for quality ideation outputs. Most importantly, the results suggest that including adaptive thinkers are strong drivers of idea generation. When these three categories of CSI profiles are balanced across design teams, it may maximise both the volume and robustness of creative outputs.

Item Type:	Conference or Workshop Item (Paper)
ISSN:	0302-9743
ISBN:	978-3-032-22936-6
Page Range:	pp. 239-249
Identifier:	10.1007/978-3-032-22937-3_21
Keywords:	Cognitive Styles ; Adaptive CSI ; Idea Generation ; Design Cognition
Subjects:	Computing Psychology
Date Deposited:	05 Oct 2026
Dates:	Date Publication status 8 September 2025 Presented 2 July 2026 Published
School, department or research centre:	School of Computing and Engineering
Keywords:	Cognitive Styles ; Adaptive CSI ; Idea Generation ; Design Cognition
URI:	https://repository.uwl.ac.uk/id/eprint/15471

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