Carpenedo, Francielle (2023) Digital and Communicative Affordances in the Translingual Online Space: Insights from Brazilian Food Discourses in the UK. Modern Languages Open, 2023 (1). pp. 1-18. ISSN 2052-5397

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Abstract

This article will delve into the potential of social media spaces as arenas for processes of identification and community construction, using multilingual data from Brazilian food discourses collected between October 2017 and February 2020 as part of a larger computer-mediated communication (CMC) study. While the study retains its analytical focus on Facebook, and specifically the public company Pages used by Brazilian food outlets in the UK for promotional purposes, it also attends to the interwoven state of online communication. Within this context, digital affordances and actions are part of the accomplishment of communicative goals and thus relevant in everyday meaning-making processes and as a means of getting things done. This article presents a discourse-oriented analysis of CMC from Pages, examining communicative strategies emergent therein. The analysis points to how language use and platform features and structure relate to the production of meaning entwined with processes of identification and the creation of rapid senses of connectivity by communicators in the translingual online space. Drawing from online observation, discursive insights from the dataset and the perspective of interviewed entrepreneurs, this article explores digital and communicative affordances encapsulated in Facebook Pages’ posts and “reactions” in relation to everyday online communication practices and actions in the promotional context

Item Type:	Article
Identifier:	10.3828/mlo.v0i0.463
Keywords:	Food, Communication, Brazil, translingual, online
Subjects:	Social sciences > Communication and culture Social sciences
Depositing User:	Francielle Carpenedo
Date Deposited:	05 Feb 2024 15:45
Last Modified:	06 Feb 2024 16:18
URI:	https://repository.uwl.ac.uk/id/eprint/10655

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