Global Strategic Management in the service Industry

Bolton, Karl (2022) Global Strategic Management in the service Industry. In: Global Strategic Management in the service Industry. na, 1 (na). emerald publishing, uk, pp. 139-152. ISBN na

[thumbnail of PDF/A]
A.Final draft of chapter (1).pdf - Accepted Version
Available under License Creative Commons Attribution.

Download (668kB) | Preview


This chapter sets out to analyse the impact of the Covid-19 virus on the holidays provided by UK group tour operators and the implications for over tourism. With tourism arrivals expected to fall by up to 30% in 2020 and a slow return to pre-Covid-19 levels for 2021 and beyond, the industry is possibly suffering the loss of up to 100 million travel-related jobs (World Travel and Tourism, Council 2020). Group tour operators will need to assess and possibly change the way they do business to initially survive and subsequently build up tourism numbers in the coming years.
This chapter identifies how group tour operators could alter their holiday proposition to reassure travellers including; the challenges of operating international tours when airlines have reduced capacity, the need to consider alternative age demographics who are more likely to travel and assessing existing itineraries to visit rural or small town locations rather than cities where numerous itineraries travel to now.
Finally, the chapter discusses and describes the significance of the findings with insights about possible opportunities based upon the approaches taken by various countries to target potential holidaymakers and the need to create a ‘crisis management plan’ for current and future countries. This may result in operational adjustments to meet these new requirements including; the changing outlook of potential customers and the possibility of offering domestic tours to meet the current demand.

Item Type: Book Section
Identifier: DOI
Depositing User: Karl Bolton
Date Deposited: 18 Sep 2023 14:58
Last Modified: 20 Sep 2023 13:15


Downloads per month over past year

Actions (login required)

View Item View Item