A hermeneutic inquiry into user-created personas in different Namibian locales

Cabrero, Daniel G., Winschiers-Theophilus, Heike, Abdelnour-Nocera, Jose ORCID: https://orcid.org/0000-0001-7935-7368 and Kapuire, Gereon Koch (2016) A hermeneutic inquiry into user-created personas in different Namibian locales. In: 14th Participatory Design Conference, 15-19 Aug 2016, Aarhus, Denmark.

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Persona is a tool broadly used in technology design to support communicational interactions between designers and users. Different Persona types and methods have evolved mostly in the Global North, and been partially deployed in the Global South every so often in its original User-Centred Design methodology. We postulate persona conceptualizations are expected to differ across cultures. We demonstrate this with an exploratory-case study on user-created persona co-designed with four Namibian ethnic groups: ovaHerero, Ovambo, ovaHimba and Khoisan. We follow a hermeneutic inquiry approach to discern cultural nuances from diverse human conducts. Findings reveal diverse self-representations whereby for each ethnic group results emerge in unalike fashions, viewpoints, recounts and storylines. This paper ultimately argues User-Created Persona as a potentially valid approach for pursuing cross-cultural depictions of personas that communicate cultural features and user experiences paramount to designing acceptable and gratifying technologies in dissimilar locales.

Item Type: Conference or Workshop Item (Paper)
ISBN: 9781450340465
Identifier: 10.1145/2940299.2940310
Page Range: pp. 101-110
Identifier: 10.1145/2940299.2940310
Additional Information: © ACM 2016. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in Proceedings of the 14th Participatory Design Conference: Full papers - Volume 1, https://doi.org/10.1145/2940299.2940310.
Keywords: Human-centered computing; Interaction design; Interaction design process and methods
Subjects: Computing > Information management
Computing > Innovation and user experience
Depositing User: Jose Abdelnour-Nocera
Date Deposited: 15 Feb 2017 22:04
Last Modified: 28 Aug 2021 07:22
URI: https://repository.uwl.ac.uk/id/eprint/3161


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