Brewe, Kristin (2016) Hold a mirror up to nature: peer-driven diversity education. In: UWL Teaching and Learning Conference 2016, 28 Jun 2016, London, UK. (Unpublished)

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Abstract

Advertising, like many other media/communications disciplines, both creates and reinforces societal narratives relating to race, ethnicity, gender identity, disability, and sexual orientation. When teaching undergraduate students advertising, encouraging them to craft communications that embrace our diverse society is a central teaching goal for both ethical and practical reasons.

How can an educator encourage diverse students to pursue the profession? How can instructors effectively expand student awareness of their professional responsibility in shaping communications?

This presentation shows the results from a student-driven workshop where students themselves explored the concepts of stereotypes in image selection for advertising communications. Engaging students as partners in learning overcame a classroom hierarchy that may itself be an obstacle to internalising diversity.

As pre- and post-activity survey data shows, peer-to-peer discussion during the workshop seems to have increased awareness of the importance of diversity and overall classroom engagement.

Item Type:	Conference or Workshop Item (Other)
Keywords:	Diversity education, peer learning, critical literacy, advertising, media studies
Subjects:	Education Social sciences > Communication and culture
Related URLs:	Organisation
Depositing User:	Kristin Brewe
Date Deposited:	11 Jul 2016 12:35
Last Modified:	28 Aug 2021 07:21
URI:	https://repository.uwl.ac.uk/id/eprint/2761

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