Towards CRM and Revenue Management Integration – a strategic framework

Wang, Xuan Lorna (2011) Towards CRM and Revenue Management Integration – a strategic framework. In: The 1st World Research Summit for Tourism & Hospitality, 10 - 13 Dec 2011, Hong Kong Polytechnic University, Hong Kong.

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Item Type: Conference or Workshop Item (Speech)
Subjects: Hospitality and tourism
Management and marketing
Depositing User: Lorna Wang
Date Deposited: 12 Jun 2016 12:32
Last Modified: 14 Jun 2016 15:03
URI: http://repository.uwl.ac.uk/id/eprint/2496

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