Ramos, Fernando, Mealha, Oscar and Lelis, Catarina (2015) Information and communication in a networked infosphere: a review of concepts and application in social branding. Icono 14, 13. pp. 9-29.
Information and Communication in a Networked Infosphere - a Review of Concepts and Application in Social Branding.pdf - Published Version
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This paper aims at providing a contribution to the comprehensive review of the impact of information and communication, and their supporting technologies, in the current transformation of human life in the infosphere. The paper also offers an ex- ample of the power of new social approaches to the use of information and commu- nication technologies to foster new working models in organizations by presenting the main outcomes of a research project on social branding. A discussion about some trends of the future impact of new information and communication technologies in the infosphere is also included.
Social sciences > Communication and culture
|Depositing User:||Catarina Lelis|
|Date Deposited:||14 Jun 2016 09:03|
|Last Modified:||10 Nov 2016 13:58|
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