Visram, Zabin (2015) Evaluating the strengths and weaknesses of qualitative research methods. A study focusing on content analysis. Discussion Paper. Visram, Z. (Unpublished)
Microsoft Word (Evaluating the strengths and weaknesses of qualitative research methods. A study focusing on content analysis Doctoral Research Project. University of Reading, June 2015.)
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This paper critically reviews content analysis as a research approach. It discusses its immense flexibility making it beneficial for a variety of research. Conversely it provides a critical review and appraisal of this approach, questioning its validity as a research tool given that it lacks firm definition or procedure. It does this by conducting qualitative content data analysis on three transcripts focusing on children’s aspirations. The merits and shortcomings of the content analysis and intercoding process are discussed. Finally it concludes by saying that although it is a complex technique, the outcomes can provide for a critical appreciation of the contents.
|Item Type:||Report (Discussion Paper)|
Hospitality and tourism
|Depositing User:||ZABIN VISRAM|
|Date Deposited:||01 Jun 2016 00:12|
|Last Modified:||24 Oct 2016 14:56|
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