Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction

Ruizalba, Jose, Vallespín, María and González Porras, José Luis (2015) Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction. Tourism & Management Studies, 11 (1). pp. 173-181. ISSN 2182-8466

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Abstract

This study analyses some of the factors comprising Internal Market Orientation (IMO) in family businesses in Andalusia (Spain): Management Concern, Training and Work-Family-Balance. Corporate Volunteering (CV) has been incorporated for the first time in IMO. A statistical analysis shows that CV can be inserted within the dimension of response to internal market intelligence and, its incorporation is proposed for future IMO models as a part of Corporate Social Responsibility (CSR). The impact of some factors on Job Satisfaction has also been considered. The two most influential factors on Job Satisfaction are CV and Work-Family-Balance.

Item Type: Article
Uncontrolled Keywords: Internal marketing orientation, corporate volunteering, RSC, job satisfaction
Subjects: Hospitality and tourism
Management and marketing
Related URLs:
Depositing User: Jose Ruiz Alba Robledo
Date Deposited: 10 Mar 2016 17:27
Last Modified: 27 Jul 2016 09:48
URI: http://repository.uwl.ac.uk/id/eprint/1793

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