Internal market orientation: an empirical research in hotel sector

Ruizalba, Jose, Bermúdez-González, Guillermo, Rodríguez-Molina, Miguel Angel and Blanca, María J. (2014) Internal market orientation: an empirical research in hotel sector. International Journal of Hospitality Management, 38. pp. 11-19. ISSN 02784319

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Abstract

The study has three aims. First, to measure internal market orientation second, to analyze the relationships
between IMO and two organizational consequences: job satisfaction and commitment; and third,
to incorporate a new sub-dimension work/family balance. Empirical research has been done in a sample
of Spanish hotels. Results show that IMO is a strategic determinant of both job satisfaction and employee
commitment.

Item Type: Article
Uncontrolled Keywords: Internal market orientation (IMO) Job satisfaction Organizational commitment Work/family balance
Subjects: Hospitality and tourism
Management and marketing
Depositing User: Jose Ruiz Alba Robledo
Date Deposited: 10 Mar 2016 15:13
Last Modified: 20 Mar 2016 10:37
URI: http://repository.uwl.ac.uk/id/eprint/1792

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